HVAC Sales Tips

Smart Phones on the HVAC Job

At ZONEFIRST Zone Controls we try our hardest to make installing zoning easy and simple. We’ve come up with EZ-Wire control panels and Plug-In-Play zoning systems which cut installation time in half!

But what happens when you are servicing a call that you didn’t install? Sometimes the homeowner or contractor throws away the installation and operating instructions. Now you must call in for tech support. And lets be honest, most of the time you are in an attic or basement where you don’t get good cell phone service, making the call a hassle and most likely has you going up and down stairs. This sparked an idea at ZONEFIRST.

Now, when you are on a job site and need operating or installation instructions for a zone control panel, zone damper, or any zoning accessory, you can now get it at your fingertips! WHAT!?

Yes, at your fingertips. Every single one of ZONEFIRST’s products now comes with a QR code printed on the label. So if you have a smart phone, all you have to do is scan it and it will automatically bring you to an online pdf file containing everything you need to know about that specific product! How cool is that?

Try it out for yourself….

What you need:

– A Smart Phone
– A QR Reader App installed on your smart phone (search “qr code” on the app store)

Let’s Try it!

Below is a QR code that is located on the wiring diagram of our MMP3 Control Panel. Just launch your QR reader app. on your smart phone and scan it. Then see what happens….

April 26, 2013
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Using Pain to Sell HVAC Zoning

After sitting in on a handful of meetings and presentations about social media marketing, I came to the conclusion that it does not stray too far from traditional marketing and sales.

The only thing that changed is technology and the way people do business these days. More baby boomers are finally taking interest in social media that my generation (y) grew up on. Not only are they taking interest but they are using it.

As I mentioned, I attended many seminars and meetings in Dallas, Chicago and New Jersey the past few weeks on social media marketing and the one thing they all had in common were pain. Yes, pain! Each one of the presenters mentioned the strategy of introducing pain to your target market in order to spark interest in your products or services. This works in face to face sales as well.

It seems that the more you pitch a pain problem in your sales, the more the audience can relate to what you’re selling. Pitch pain and then hit them with the solution!

For example, selling HVAC Zoning:
“Are some areas in your home uncomfortable, too hot or too cold? Does your upstairs stay warm while the downstairs is freezing?” – The key here is to get them to say “yes!” After they agree with your pain pitch, hit them with how zoning can fix their problems. Adding in the fact that it can save up to 30% on their energy bill can help you close the sale.

With zoning, you want to relate to their uncomfortable hot or cold home and then introduce them to your solution.  Always hit them with comfort first, not convenience or energy savings, those two are a bonus to you closing.

In all, the steps look like this:

  1. Introduce your pain pitch that they can relate to.
  2. Get them to say “YES!” The more they agree with you, the better your chances are of closing.
  3. Introduce a solution to fix their problem. In the case of an uncomfortable home, ZONING!
  4. Close the sale by throwing in the facts: zoning can save up to 30% on your energy bill and it allows you to put a thermostat in every room or (zone) of your home = convenience.
January 17, 2013
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    • The Word On The Street

      • I was a little unsure about how zoning would benefit my family, but I am glad we decided to install it in our home! Since the install, we have noticed a tremendous amount of savings on our cooling costs. Not to mention our upstairs no longer stays 10 degrees hotter than the rest of the house.
        Michelle
        Homeowner
      • The smartest decision we made as a company was to make the switch to ZONEFIRST. We managed to cut our install time in half due to the ease of the Plug & Play System. The color-coded control board and the pre-wired dampers make the process hassle free. Thanks for a great product!
        D&D Mechanical
        HVAC Contractor
      • The system went in very smoothly with careful planning. I've set up three zones, one for each level. Looking to add more in the future if needed. Wiring was simple, even up to the existing wired thermostat, wireless stats and the equipment wiring. After reading the instructions, I had no problems. Thanks again!
        Sal
        Homeowner
    ZONEFIRST Online Store